I have made a career out of curiosity,

and my writing life to date has been one of exploration.

I have written for leading U.S. health publishers, London design agencies, retail brands, events companies, theatre publications and all kinds of organisations in between, and each of them has posed new questions:

• How do I make restaurant campaigns irresistable?
• How can I make health content accessible?
• What makes people connect with a retail brand?
• How do I speak Google’s language to earn brands the big bucks through SEO, GEO, and AEO?
• Why should anyone see a musical about a quiz show host?

With a bachelor’s degree in film production and a master’s in writing for stage and broadcast, I bring my instinct for character, voice, and storytelling to every brief, whether I’m bringing out the personality in a brand, giving complex research a human touch, or working out exactly what voice is going to hook an audience and deliver just the right message.

Websites, articles, social media, campaigns, brand guidelines, marketing copy and internal communications: I’ve turned my hand to it all. I’ve even voiced an owl for an advert destined for New York, but that isn’t a service I regularly offer.

My approach to every brief is simple: dive into the subject, find the voice, and bring out the story beneath.

If you’d like to work with a flexible, reliable, and versatile writer, get in touch at lois@copybyzoppi.com.